01 / Selected Work

Case studies

Featured first — the three projects that best represent my work on design systems and product at scale. Selected work follows below.

Featured
Club TIE

Design System · Club · 2023–Present

A system built to ship with the product

Tokens, components, and governance — adopted across Club’s Flutter app and React platform.

Mockup Add a framed screenshot (e.g. from Shots.so or Figma export).
GatherUp

Product · UX/UI · Design System · Code

Meet through things
you already love

A social app for Cairo — from product thinking through design system and Flutter implementation.

GatherUp app — home feed and Artists Hangout on iPhone
GatherUp DS Add framed Widgetbook / EventCard screenshots.
Club

UX Restructuring · Senior PD

Powering connections
between brands & ambassadors

Missions, rewards, and community unified into one ambassador platform.

Club Experience Add a framed screenshot from Figma export.
Selected work
Club Levels

Gamification · Retention

A gamified retention
layer for ambassadors

Points, tiers, and real-world perks — a progression system designed to keep ambassadors active.

Club Levels Add a Club Levels screenshot.
Etar

Design System · Founder & Lead

RTL-first system for
the Arab world

4,000+ components, dual-language Arabic & English, native RTL across web and mobile.

Etar Add an Etar Design System screenshot or video.
Otida

UX Case Study · Health & Wellness

Clarity and confidence from browse to checkout

Research-led flows and validated patterns — turning a complex catalog into a confident purchase.

Otida health tracking app preview
Mabaat

UX Case Study · Lead Product Designer · 2023

Short stays,
lasting first impressions

End-to-end booking experience for short-term stays across Saudi Arabia & the UAE.

Mabaat booking experience preview
MNT-Halan

Lending · Field Ops · Lead PD

Loan ops, built for
the field

Gamified incentives, dashboards, and mobile-first flows used daily by 15k internal loan officers.

MNT-Halan loan processing case study preview