01 Overview

A Gamification
system for
ambassador

Ambassadors stick around when effort feels like it adds up—not when every mission resets the story to zero. Club Levels is a progression layer in the Club app: tiers, points, and unlockable perks that make status and next steps legible on iOS and Android, while giving brands a fairer read on who is actually driving engagement over time.

02 The Problem

Engagement had no engine. Users acted once — then disappeared.

No progress. No status. No reason to stay.

Inconsistent engagement

Spikes at launch, then drops. Nothing to sustain participation.

No sense of progress

No visibility into standing, distance covered, or what to work toward.

Post-mission drop-off

First mission done — then gone. No pull to come back.

No segmentation for brands

Everyone looked the same. No way to identify or reward top performers.

03 Solution

Introducing Levels.

Mission activity converts into visible status. Points unlock levels. Levels unlock real perks — higher commissions, early access, brand recognition. Every reward is tangible, not just a badge.

Club Levels — structure of tiers, points, and progression Club Levels — level types and how they differ
04 How It Works

Four steps.
One loop.

The system is built around a simple, repeatable loop. Each step is visible, each reward is tangible, and each level-up moment is designed to feel earned — not automatic.

Complete missions
Take real-world actions for brands
Earn points
Points reflect engagement quality
Level up
Reach thresholds to unlock next tier
Unlock rewards
Real perks tied to each new level

Hover or focus a step to see how it connects in the loop.

05 Product Flows

The progression
experience, screen by screen.

From status to level-up, each state stays clear, rewarding, and emotionally sharp.

01

Level Overview Entry Point

Tier, points, progress to next, unlocks—kept above the fold.

Current Level → Points Balance → Progress Bar → All Tiers
Club Levels — level overview: current tier, points, and progress
Level Overview
Club Levels — points balance
Points Balance
Club Levels — tier breakdown and all tiers
Tier Breakdown
02

Progress State

Between tiers: the bar moves as missions are approved; distance to the next level stays obvious.

Active Progress → Mission Boost → Approaching Next Level
Club Levels — active progress toward next tier
Progress Tracking
Club Levels — points added after mission approval
Points Added After Mission
Club Levels — approaching the next level threshold
Near Level Threshold
03

Level Up Celebration Moment

Hitting a threshold: celebration, new tier, new perks, then a clear next action.

Threshold Reached → Level Up Screen → New Perks Revealed → Continue
Club Levels — level up celebration screen
Level Up Celebration
Club Levels — new perks unlocked after leveling up
New Perks Unlocked
Club Levels — updated level status after tier change
Updated Level Status
04

Reward Feedback

After approval: points gained, running total, and how far to the next tier—nothing buried.

Mission Approved → Points Added → Progress Updated
Club Levels — mission approved confirmation
Mission Approved
Club Levels — points earned feedback
Points Earned Feedback
Club Levels — progress bar updated after earning points
Updated Progress State
06 Platform flow

From club setup
to lasting motivation.

How brands define club type, point rules per audience, and rewards in one place.

01

Setting Up a Club Foundation

Pick a club type and the behaviors you want to drive—everything else builds on that.

Club type → Goals & behaviors → Foundation
Club Levels — brand flow for choosing a club type and defining foundational behaviors
Club setup
02

Defining the Core Mechanics Progression

Map actions to points; each club type uses its own rule set:

  • Affiliate — revenue → points
  • Customer — spend → points
  • Ambassador — approved missions → points
  • Creator — impressions → points
Key actions → Point mapping → Club-type logic
Club Levels — configuring how actions map to points per club type
Core mechanics
03

Driving Motivation Through Incentives Rewards

Cash or credit for joining and leveling up; boosters add perks like higher commission or cashback—so good behavior keeps compounding.

Entry & level rewards → Boosters & perks → Ongoing momentum
Club Levels — incentives for joining, leveling up, and unlockable boosters
Incentives & boosters
07 UX Decisions

The thinking behind
the key calls.

Three principles for the strongest calls in Levels.

A

Clarity of Progress

Level, distance to next tier, and next unlock—always in view. No hunting; the bar stays honest.

Information Design
B

Avoiding Gamification Noise

No empty badges. Tiers map to commissions, access, and collaboration—trust has to last past week one.

Product Strategy
C

Motivation Design

Level-up is full-screen, not a toast. Perks land in steps so the win feels earned and memorable.

Interaction Design
08 Learnings

What this project
taught me.

  • 01 Progression needs an anchor in reality.

    Perks, not badges. Real value beats abstract gamification.

  • 02 Emotional moments need dedicated space.

    Full-screen level-ups on purpose—people remember moments, not flows.

  • 03 Simplicity is a feature.

    Four tiers beat noise. Legible progress feels doable.

  • 04 Progress visibility drives retention.

    A visible “64% to Gold” bar brings people back.

  • 05 Design for both sides.

    Status for ambassadors; top 10% for brands—both first-class.

Closing thought
When progression works, it feels invisible—people just keep showing up.
Engagement lasts when steps map to value outside the app.